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Working with the media can be a very rewarding experience, especially when you feel prepared. The interview is an opportunity to tell the story of your organization. It is important to always focus on building positive, professional relationships with each reporter to increase your profile and create awareness of your organization in the community.
Michelle Floyd and Robert Boyer, Principals of ON Communication, each have more than 15 years experience working with the news media and trade publications.
How we can help:
We can help you identify your story and tell it in a way that gets coverage. We can write your news release, facts sheet and any collateral information needed to get your company in the spotlight.
When an issue arises, we will work quickly with you and your team to manage the reputation of your company. We’ll help you develop your key messages and respond to the media professionally, credibly and confidently.
It’s becoming a lost art, but getting “white space” in your industry trade publications is something we have a great deal of experience with. The value of well-written PR articles written by us, then submitted and printed in the trade pubs is substantial. Articles are viewed as more credible than paid advertisements. This approach, when used in conjunction with other marketing, advertising or communication tactics, adds value to your marketing dollar.
Good news or bad, preparing properly for a media interview is crucial. We will come to your organization and work with your spokesperson to make sure they feel confident, calm and well prepared. We can coordinate media on your behalf, and stay with you as you conduct the interview.
We will work with you if there is an issue on the horizon. Much like a trusted business lawyer, accountant or HR manager, communications counsel is a valuable support function, especially in challenging times. Let us review your written materials in advance of executing your plan and provide advice on potential outcomes to ensure you are properly prepared.
ON Communication offers half day and full day sessions to help spokespersons and their support staff to not only understand the media but also have the tools to get their message across. This interactive and dynamic training takes the fear out of media relations and provides participants with the confidence to face the cameras.
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